Putrajaya: The excitement towards Le Tour de Langkawi (LTdL) 2019 is further intensified with Genting Malaysia Berhad joining up as the Main Sponsor for this year’s 24th edition of the race.
Earlier on, Resorts World Genting, the nation’s premier integrated Resort, has announced the return of Genting Highlands as one of the race routes of LTdL 2019, giving the race a double boost. The sponsorship by Genting Malaysia Berhad entails cash and in-kind totaling RM1 million.
The partnership between Genting Malaysia Berhad and LTdL has come a long way considering their collaboration since 1996 in which the company has invested more than RM13 million in sponsorships to make this annual international cycling event a success. Indeed, Resorts World Genting has also hosted the LTdL stage race for 18 times in the tour’s history.
As a leading leisure and hospitality corporation in the world, the participation of Genting Malaysia Berhad as one of the sponsors for LTdL provides an opportunity for the company to further promote its brand globally as the race will be widely promoted and broadcasted to a network of 100 countries all over the world.
The move is also in line with one of LTdL’s main objectives which seek to highlight the sports tourism agenda that goes beyond the cycling race, as spelled out by this year’s theme of “Sports Unite, Cycling Contributes”.
The LTdL’s race in Resorts World Langkawi will be taking place during its Stage 4 on 9th April 2019, which will begin in Shah Alam, Selangor. Members of the public are invited to join the side events especially at the finishing point in Genting Highlands.
Meanwhile, the organizers of LTdL would like to remind all spectators along the race routes to comply with the guidelines and rules of the race to ensure the smooth running of the event in a lively and safe environment.
LTdL 2019 will commence on Friday, 6th April 2019, from Kuala Lumpur City Center to Tampin (176.9km)