Rudy Project, 30-year Essence of Innovation


Conceived in the city of Treviso in the region of Veneto and deeply rooted in the land responsible for its inspiration, Rudy Project quickly became an international reality. As a leader in sports eyewear, it now produces and distributes sports sunglasses, prescription glasses, helmets, goggles and other sports accessories of the highest technical quality.

Rudy Project designer products are made especially for the sports world and as everyone knows – sports have strict rules, and mistakes are not allowed. Only by focusing on the quality and versatility of the product, and only by paying heed to the needs of athletes from different disciplines, you can create original technical solutions that are truly adapted to meet their needs.

How is Rudy Project formed?

A sports eyewear leader for 30 years, Rudy Project is leading a race that knows no limits: the continuous pursuit of excellence in its materials, design, and performance. Rudy Project is an established brand above all because of its performance sunglasses, RX solutions, as well as goggles and helmets of the highest technical level.

It is a company that knows sports extremely well and listens to the needs of its players in order to ensure winning solutions. Since 1985, Rudy Project has been a worldwide leading company for products made in Italy, and with a new generation of leadership in the form of founder Rudy Barbazza’s own two sons, Cristiano and Simone, that success is sure to continue.

“We represent the top range of sporting eyewear, fully designed and manufactured in Italy,” says Cristiano Barbazza, Chairman and CEO of the company. “To satisfy the needs of our athletes, we offer high-performance products which are highly customizable, such as our award-winning prescription solutions for athletes who need vision correction.

Our customer base, which we manage to reach all over the world through optical and sports distribution channels, is often represented by very specific niche markets who recognize the value of our products.”

Rudy Project Elevates Athletes’ Performance

Established with the aim of improving the performance levels of athletes around the world, Rudy Project gained great success as a result of its constant investments in the development of new materials and technologies for lenses and frames. By making superior quality in each product part of its core ideology, the brand has experienced rapid growth and adoption by pros in every field.

Love for progress, passion for style and attention to quality have given rise to an exclusive collection of technologically advanced sports accessories. “Technically Cool” is an elegant but powerful slogan that best expresses the DNA of every Rudy Project creation.

Used by more than ten thousand professional athletes in all sports, all over the world, it is no coincidence that Rudy Project has taken away countless awards and prestigious titles, such as “Most Worn Helmet of the IRONMAN World Championships” in Kona, Hawaii, for the last four consecutive years.

Quoted by Simone Barbazza, Rudy Project Marketing Director, many internationally-renowned champions choose Rudy Project to help them win. From champions in the triathlon world such as Andy Potts to golfer Edoardo Molinari and the most famous cyclists and teams, not to mention motorcycle stars like Cyril Despres, Bradley Smith, Alexis Espargaro, Scott Redding, Jenson Button, and many others.

Rudy Project’s Savvy Technology

Rudy Project unifies the latest technology with advanced science to create versatile and powerful products with cutting-edge ergonomic features and aerospace materials. Most Rudy Project performance sunglasses feature Kynetium temples, a revolutionary aerospace aluminum which combines magnesium, silicon, and titanium to ensure incomparable durability, superior flexibility, and unmistakable performance.

Rudy Project also utilizes Grilamid frames, a shock-resistant, hypoallergenic, high-quality, and light thermoplastic material for maximum stability and strength. Even the most durable of Rudy Project sunglasses are extremely lightweight, as a result of advanced design technology and thanks to revolutionary, exclusive materials.


Other technology milestones include “Safety Project” to prevent injuries from falls or impacts, “Integrated Air Conditioning” for maximum ventilation, “Ergonose” nosepieces for superior comfort, and the “Quick Change” interchangeable lens system to manage any light condition. This system also features Rudy Project’s unbreakable ImpactX-2 lenses, which are some of the most revolutionary lenses on the market with rapid activation, increased photochromic range, and the ability to automatically lighten and darken from a semi-transparent tone to a specific color.

Rudy Project Athletes

Athletes are the DNA of the company. By listening to their feedback and continually improving upon its product designs, Rudy Project has established itself as a leader in comfort, adjustability, performance and customer satisfaction worldwide. With over 10,000 sponsored athletes and powerhouse teams in cycling, triathlon, golf, competitive shooting, cross-country skiing and a myriad of other sports, Rudy Project is trusted by competitors everywhere to keep them seeing clearly, safe, and focused on their passion.

Rudy Project has an impressive cycling heritage, thanks to the many stages conquered at the Tour de France. Some of Rudy Project’s most notable athletes to have raced the Tour de France include Jan Ulrich, the 1997 Champion, Erik Zabel, the 1996 to 2001 Green Jersey Winner, and Peter Sagan, the 2012 to 2014 Green Jersey Winner.

Rudy Project is also a dominant force in the world of triathlon, having won the “Lava Magazine” helmet count at the IRONMAN World Championships in Kona for the last four consecutive years. Athletes are at the core of Rudy Project’s success in triathlon, which encompasses amateurs and professionals in the field, such as Pete Jacobs, the 2012 IRONMAN Kona Champion.

At the 2006 Winter Olympics in Turin, Italy, Rudy Project sponsored athletes took home more gold medals than any other eyewear company. By listening to the needs of these types of accomplished athletes, executing extensive research, and using the most technically advanced materials, Rudy Project has designed and crafted the most innovative sunglasses, helmets, and athletic gear for 30 years.

Rudy Project Products

Rudy Project takes the utmost pride in the design and creation of their products. Rudy Project products are designed and planned for sports, incorporate state-of-the-art technology and ensure a matchless comfort fit.

Innovation, research, aesthetics, technology, and safety are just a few of the fundamental elements of their products’ revolutionary design. Rudy Project’s R&D team draws inspirations from their athletes’ and champions’ performances to design revolutionary eyewear.

Every sunglass, helmet, goggle, bag or any accessory in the line is designed, engineered, crafted and inspected with superior care and precision. Rudy Project focuses on quality and incorporates the feedback of their many esteemed athletes into the final design of every item that reaches production.

Rudy Project exhibits the highest quality craftsmanship in everything from the stitching on their cycling jerseys to their unbreakable ImpactX-2 photochromic lenses. From casual shades to race winning aerodynamic helmets, Rudy Project stands atop the podium in meticulous attention to details, dedication to creating high-quality products, and understanding the needs and wants of the individuals at the heart of Rudy Project, the Rudy Project athletes.

Rudy Project’s Mission

Thanks to the innovation constantly occurring behind the scenes at Rudy Project, entirely new fields of products have been successfully anticipated and crafted.

Rudy Project aims to elevate riders’ performance, phenomenal achievements, innovative technological concepts, breathtaking aerodynamics, and distinctive design, language redefining the pinnacle of the helmet and sunglass segments.

The Distributor of Rudy Project in Malaysia

Rudy Project is distributed by YCS Capital Sdn Bhd, fondly known as Rudy Project Malaysia Brunei, having more than 150 dealers across Malaysia and Brunei.

No. 12, Jalan 3/8,
Bandar Baru Selayang,
68100 Batu Caves, Selangor, Malaysia

Contact: +(603) 6127 4259 /


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