Fitbit Announces Three Models of New Fitness Trackers


Fitbit, the world’s leading wearables brand, has officially launched three new products in Malaysia – Fitbit Versa Lite Edition™, Fitbit Inspire HR™, and Fitbit Inspire™ – while introducing the soon-to-be-launched Fitbit Ace 2™.

Designed to help make health and fitness accessible to Malaysians, these latest additions to the Fitbit family of devices allows consumers of any fitness level to choose the best device for their own fitness or health journeys.

Competitively priced, the Fitbit Versa Lite Edition™, Fitbit Inspire HR™, and Fitbit Inspire™ features leading health and fitness tracking features that work in conjunction with Fitbit’s smartphone app which offers users access to their holistic fitness data and connects them to the world’s largest health and fitness social networks.

Fitbit Versa Lite Edition is an everyday smartwatch with most of the core fitness and smart features Versa is known for, including automatic activity, PurePulse 24/7 heart rate and Sleep Stages tracking 15+ goal-based exercise modes, connected GPS, smartphone notifications, apps, 4+ day battery life, and relative Sp02 sensor, which has the potential to estimate changes in blood oxygen levels and help track new health indicators about health, such as sleep apnea.

Fitbit Inspire HR is the brand’s most affordable and stylish 24/7 heart rate tracking device. It packs all-day automatic activity, exercise, and Sleep Stages tracking, with 15+ goal-based exercise modes, connected GPS, and Relax guided breathing in a stylish, slim design. It is ideal for consumers who are new to wearables and want a lower-cost, easy-to-use tracker.

Fitbit Inspire has essential health and fitness features to help consumers stay motivated, including automatic activity, exercise, and sleep tracking, goal celebration, reminders to move and timer and stopwatch apps to help users stay on track. Both Inspire HR and Inspire have a new modern, comfortable, and swim-proof design with a touchscreen display, smartphone notifications, and up to 5 days of battery life for day to night wear.

Here are the retail prices for the following devices:

  1. Fitbit Versa Lite Edition™: RM768
  2. Fitbit Inspire HR™: RM468
  3. Fitbit Inspire™: RM348


The above devices will be available in Malaysia at the following retail outlets starting next week: Harvey Norman, Timekeeper, Flash Gadget, All IT Hypermarket, City Chain and Best Denki.


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