Subang Jaya, 14th June 2015—Sram officially launched their new GX line, the drivetrain for people who love to ride without restraint. The press conference was joined by Billy Yu, the Director, Sales Asia of Sram and Ben Tan, the Managing Director of Ngee Cycle Trading Sdn Bhd. Ngee Cycle Trading was also officially named as Sram’s exclusive distributor in Malaysia.
In his speech, Billy Yu said, “We believe in the power of bicycles and expanding the potential of cycling. We design and manufacture components that inspire cyclists. So Sram will continue to bring the innovative bicycle components into the industrial, and Malaysia is one of the most important markets that we focus on.”
The highlight of Sram’s product launch, GX, comes in 1x and 2x options and it brings the power of riding to everyone, everywhere. Other product launches were set for Lezyne and Mavic as they showcased their best and newest products.