11th November 2018, Penang – Organized by BM Bicycle Club and endorsed by Penang State Government, the Bukit Mertajam Charity Rider 4.0 was flagged off at 7.30am at Stadium MPSP by Penang Exco Young and Sports YB Soon Lip Chee, Penang Exco YB Chong Eng, Ministry of Youth and Sports representative Bernard Chan, Asas Dunia director Kenneth Chan, and BM Bicycle Club chairman Lim Kean Hock.
This charity ride was held in the purpose of raising fund for school and underprivileged students, as well as promote cycling as a healthy sport and Seberang Perai as a cycling attraction. A total number of 800 participants showed up at the event.
The main sponsor of this charity ride was Asas Dunia Berhad. Additionally, the gold sponsors included KSH Bicycle, KKH, MNM Trillion, and SYM. a total amount of RM34,500 was raised and donated to 130 underprivileged students, SJKC Beng Teik, SJKC True Light, SJKC Kay Sin, SJKC Sin Ya, SJKC Keow Kuang, SJKC Kim Sen, SJKC Peng Bin, SJKC Permatang Tinggi, SJKC Perkampungan Berapit, SJKC Jin Sin A, SJKC Jin Sin B, SJKT Kampung Baru, SK Alma, Bulan Sabit Merah BM, and Pasukan Keselamatan Sukarela BM.